Keep Them Coming Back for More with Gifts

Everyone loves to receive gifts. Gifts make people feel appreciated and valued. When you give people gifts, you're, in a practical way, showing them that they mean something to you. It's love in action. For those cynical enough not to care about things like love or appreciation, well at least a gift is gotten free of charge, and almost nothing beats that. So you see, it's a win-win situation; you can't lose with a gift:

Customers are people. If they patronise your business, they're the most important people alive to you. Your world revolves around them. They are your bread and butter. You got to ask youself- Do you want them happy? Well of course you do! If they're not happy, they will stop wanting or needing your goods or services sooner or later. Either you lose them to someone else who makes them feel appreciated or they simply learn to live without you; yes, you are their "boyfriend". That's just the way the cut-throat business world goes round. One way to keep the customers happy is to adopt a culture of steady promotional giveaways.

Promotional giveaways are basically - gifts. They are items you give your custumers for free to show them appreciation for their patronage and loyalty and in effect promote your business. Promotional giveaways may cost a little money but the rewards almost always outweigh the cost: Such rewards include increase in sales and customer base.

Promotional giveaways can take any form. What really matters is that they achieve their main aim- they should be promotional. That means whatever impact they have on your customers should either directly or indirectly contribute to and advance the growth and prosperity of your business. Those little perfume samples people sometimes get when they make purchases in some big stores are good examples of promotional giveaways. What espeially makes them good examples is their level of utility. They are not just knick-knacks or items that can easily be tossed out, thrown away, shelfed, or placed aside by the beneficiaries without so much as a second thought. They can actually be USED and will therefore be more appreciated than items like "we love you" badges or or hideous-looking face caps/visors. Such apparently useless gifts scream to the customer, " I want you to think  I care but I really don't". That's the worst message to accidentally pass across.

Some wonderful examples of nice giveaways are pens, flash drives, and small notepads. Pens are commonly used because they tend to be very handy. But in cases where your customers are more 'techno-savvy', flash drives may be a better alternatives Also giveaways may not always be material items. They can as well be immaterial. For instance, a telecom operator may reward customers who purchase and consume a minimum amount of airtime with limited amounts of free data consumption or free call time. It all boils down to the type of business you're in. That's what majorly determines what sort of promotional giveaways would be suitable for your clientele.

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